Brand Rec-IGNITION...
See what we did there? Pretty clever. Pretty smart. Not as smart though, as the re-branding of the entire vehicle fleet of Calgary renowned home builder Morrison Homes! The same Morrison Homes that went 10 for 10 winning the last 10 Home Builder of the Year awards for the city of Calgary... Pretty smart indeed. After so many years of kicking butt and taking names, they decided it was time to shine up the ship, and asked us to do it. We obviously obliged. Below is the first truck out of the Ignition garage and out on to the streets! Featuring a new design aesthetic of high contrast black on white, and a very winning racing stripe... this new look for the Morrison fleet is sure to grab attention. If not only to clarify the home builder's professional directive, but also to maintain that Ignition Digital Graphics can rejuvenate a whole fleet of vehicles with Brand Rec-IGNITION...







